What is the Brand Strategy Facilitation Kit?
The Brand Strategy Facilitation Kit is a physical, gamified toolkit for running brand strategy sessions. It guides a team through vision, mission, values, audience, positioning, messaging and creative direction, and ends with a shared Brand Canvas everyone agrees on. It includes 10 tools, dice, 6 game pawns and a step-by-step playbook, so you can facilitate it yourself, even if it’s your first session.
OUTCOMES
What your team gets from a brand strategy session
1
A crystallized vision
Brand vision and long-term direction everyone can repeat.
2
Shared mission & values
Alignment on mission, values and brand essence.
3
A clear audience
Your ideal audience and their real needs, defined.
4
Sharper positioning
Value propositions, positioning and messaging that cut through.
5
Creative direction
A first take on look, feel and visual identity.
6
Momentum
Shared ownership and the energy to move forward.
HOW IT WORKS
How does the Brand Strategy Facilitation Kit work?
You run one playful, structured brand strategy session in four steps:
- Set up the game. Lay out the Brand Canvas, cards, dice and pawns. The playbook walks you through it.
- Play through the brand’s core. Vision, mission, values, audience, positioning, messaging, creative direction.
- Fill in the Brand Canvas. Distill the ideas into one shared page everyone agrees on.
- Leave with next steps. Future opportunities and the momentum to act on them.
Who it’s for
Who is the Brand Strategy Facilitation Kit for?
For anyone running brand strategy sessions with clients, teams, co-founders or students.
- Brand strategists
- Creative agencies & studios
- Facilitators
- Coaches & trainers
- Educators & schools
- Founders & co-founders
WHAT’S INSIDE
What’s inside the Brand Strategy Facilitation Kit?
10 brand strategy tools, plus dice, 6 game pawns and a playbook. Everything you need to play alone, with your team, or facilitate for clients.
Brand Canvas
Structure to narrow in on the vision, distill the ideas and crystallize the brand’s core.
Brand Strategy Cards
Define the brand’s core and fill out the Brand Canvas.
Superpower Cards
Personal and creative qualities that unlock creative potential.
Avatar Cards
See the brand from an avatar’s perspective.
Word Cards
Define the brand’s personality quickly and effortlessly.
Content Cards
135 cards to set the right foundation for a content system.
Style Cards Vol.1
Design inspiration in 10 visual-trend themes to define look and feel.
Style Cards Vol.2
Ten more visual-trend themes for look and feel.
Next-Generation Cards
Projects shaping the future of brands, web3, the metaverse and design.
Playbook
Step-by-step guidance to play on your own, with your team, or facilitate for others.
What people say about Bloomerangas experiences
Some love we’ve received for our tools and workshops.
“Bloomerangas has exceeded my expectations. The game has definitely helped me to put my all-over-the-place thoughts in the right places and Egle’s advice was extremely helpful.”
Skaiste Venckute,
Sports Marketing
Expert, Lithuania 🇱🇹
Entrepreneur, UK 🇬🇧
“Brand Cards transformed our briefing sessions. They help clients articulate key ideas and allow us to build smoother, deeper brand strategies with real emotional depth.”
Yonis Attiya, founder
of Limefish Design,
Bahrain 🇧🇭
“We’ve used them during the workshop and were very happy. Thank you for thinking about all the details. We need more products of such quality!”
Aretas Kisielius,
Lithuania 🇱🇹
OPTIONAL ADD-ONS
Add-ons for professional facilitators
Not needed for a great session, but they take client work to another level.
Made to order · 3–5 weeks
Master Game Board
A large-format board that turns the game into a shared experience around one table.
- 150 cm wide, folds into a suitcase
- 15 crystal pawns in magnetic pods
- Can carry your logo
Boards customised with your logo are made to your specification, so they can’t be cancelled or returned unless faulty. Returns & Refunds Policy
Curated for you
Crystal Game Pawns
A custom collection of crystal pawns that adds a touch of magic to every session.
- Crystals chosen to your preferences
- Set in magnetic pods
- Each meaning revealed to players at the end
Each set is selected for you, so it can’t be cancelled or returned unless it’s faulty. Returns & Refunds Policy
GOOD TO KNOW
Brand Strategy Facilitation Kit FAQ
A brand strategy facilitation kit is a set of tools for running a structured brand strategy session with a team. The Bloomerangas kit turns the session into a game: players work through vision, mission, values, audience, positioning, messaging and creative direction, and capture the result on a shared Brand Canvas.
Brand strategists, creative agencies and studios, facilitators, coaches, trainers, educators and founders who run brand sessions with clients, teams, co-founders or students.
No. The playbook gives step-by-step guidance for playing on your own, with your team, or facilitating for others.
10 tools: Brand Canvas, Brand Strategy Cards, Word Cards, Content Cards, Style Cards Vol.1 and Vol.2, Superpower Cards, Next-Generation Cards, Avatar Cards and a playbook, plus dice and 6 game pawns.
No. The kit works on its own. The Master Game Board is an optional add-on that takes client sessions to another level.
The kit costs €340 and shipping is free worldwide.
Yes. Book a brand alignment experience and we’ll facilitate the session with your team.
Run your first brand strategy session
€340 · free worldwide shipping · playbook included
