What is the Brand Strategy Facilitation Kit?

The Brand Strategy Facilitation Kit is a physical, gamified toolkit for running brand strategy sessions. It guides a team through vision, mission, values, audience, positioning, messaging and creative direction, and ends with a shared Brand Canvas everyone agrees on. It includes 10 tools, dice, 6 game pawns and a step-by-step playbook, so you can facilitate it yourself, even if it’s your first session.

OUTCOMES

What your team gets from a brand strategy session

A crystallized vision

Brand vision and long-term direction everyone can repeat.

Shared mission & values

Alignment on mission, values and brand essence.

A clear audience

Your ideal audience and their real needs, defined.

Sharper positioning

Value propositions, positioning and messaging that cut through.

Creative direction

A first take on look, feel and visual identity.

Momentum

Shared ownership and the energy to move forward.

HOW IT WORKS

How does the Brand Strategy Facilitation Kit work?

You run one playful, structured brand strategy session in four steps:

Set up the game. Lay out the Brand Canvas, cards, dice and pawns. The playbook walks you through it.
Play through the brand’s core. Vision, mission, values, audience, positioning, messaging, creative direction.
Fill in the Brand Canvas. Distill the ideas into one shared page everyone agrees on.
Leave with next steps. Future opportunities and the momentum to act on them.

Shown with the optional Master Game Board. The kit works without it.

Who it’s for

Who is the Brand Strategy Facilitation Kit for?

For anyone running brand strategy sessions with clients, teams, co-founders or students.

Brand strategists
Creative agencies & studios
Facilitators
Coaches & trainers
Educators & schools
Founders & co-founders

WHAT’S INSIDE

What’s inside the Brand Strategy Facilitation Kit?

10 brand strategy tools, plus dice, 6 game pawns and a playbook. Everything you need to play alone, with your team, or facilitate for clients.

Brand Canvas

Structure to narrow in on the vision, distill the ideas and crystallize the brand’s core.

Brand Strategy Cards

Define the brand’s core and fill out the Brand Canvas.

Superpower Cards

Personal and creative qualities that unlock creative potential.

Avatar Cards

See the brand from an avatar’s perspective.

Word Cards

Define the brand’s personality quickly and effortlessly.

Content Cards

135 cards to set the right foundation for a content system.

Style Cards Vol.1

Design inspiration in 10 visual-trend themes to define look and feel.

Style Cards Vol.2

Ten more visual-trend themes for look and feel.

Next-Generation Cards

Projects shaping the future of brands, web3, the metaverse and design.

Playbook

Step-by-step guidance to play on your own, with your team, or facilitate for others.

What people say about Bloomerangas experiences

Some love we’ve received for our tools and workshops.

Catarina Ferraz, Marketing Manager at Sagres, Portugal 🇵🇹

“Bloomerangas has exceeded my expectations. The game has definitely helped me to put my all-over-the-place thoughts in the right places and Egle’s advice was extremely helpful.”

Skaiste Venckute,

Sports Marketing

Expert, Lithuania 🇱🇹

Charlie Mowat
Entrepreneur, UK 🇬🇧

“Brand Cards transformed our briefing sessions. They help clients articulate key ideas and allow us to build smoother, deeper brand strategies with real emotional depth.”

Yonis Attiya, founder

of Limefish Design,

Bahrain 🇧🇭

Charlotte, author of Let’s Move Abroad, Portugal 🇵🇹

“We’ve used them during the workshop and were very happy. Thank you for thinking about all the details. We need more products of such quality!”

Aretas Kisielius,

Lithuania 🇱🇹

OPTIONAL ADD-ONS

Add-ons for professional facilitators

Not needed for a great session, but they take client work to another level.

Made to order · 3–5 weeks

Master Game Board

A large-format board that turns the game into a shared experience around one table.

150 cm wide, folds into a suitcase
15 crystal pawns in magnetic pods
Can carry your logo

Boards customised with your logo are made to your specification, so they can’t be cancelled or returned unless faulty. Returns & Refunds Policy

Learn more

Curated for you

Crystal Game Pawns

A custom collection of crystal pawns that adds a touch of magic to every session.

Crystals chosen to your preferences
Set in magnetic pods
Each meaning revealed to players at the end

Each set is selected for you, so it can’t be cancelled or returned unless it’s faulty. Returns & Refunds Policy

Request a set

GOOD TO KNOW

Brand Strategy Facilitation Kit FAQ

What is a brand strategy facilitation kit?

A brand strategy facilitation kit is a set of tools for running a structured brand strategy session with a team. The Bloomerangas kit turns the session into a game: players work through vision, mission, values, audience, positioning, messaging and creative direction, and capture the result on a shared Brand Canvas.

Who is the Brand Strategy Facilitation Kit for?

Brand strategists, creative agencies and studios, facilitators, coaches, trainers, educators and founders who run brand sessions with clients, teams, co-founders or students.

Do I need facilitation experience?

No. The playbook gives step-by-step guidance for playing on your own, with your team, or facilitating for others.

What’s included in the kit?

10 tools: Brand Canvas, Brand Strategy Cards, Word Cards, Content Cards, Style Cards Vol.1 and Vol.2, Superpower Cards, Next-Generation Cards, Avatar Cards and a playbook, plus dice and 6 game pawns.

Do I need the Master Game Board?

No. The kit works on its own. The Master Game Board is an optional add-on that takes client sessions to another level.

How much does the kit cost, and how much is shipping?

The kit costs €340 and shipping is free worldwide.

Can Bloomerangas run the brand strategy session for us?

Yes. Book a brand alignment experience and we’ll facilitate the session with your team.

Run your first brand strategy session

€340 · free worldwide shipping · playbook included

Buy the kit

Or book us to facilitate

Games & kits

Brand Strategy Facilitation Kit